{"product_id":"hobonichi-techo-mini-keychain-red","title":"Hobonichi Techo - Mini Keychain (Red)","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eHobonichi started as a lifestyle website “Hobo Nikkan Itoi Shinbun,” [Almost Daily Itoi Newspaper] in 1998 featuring “almost-daily” essays by founder and editor-in-chief, Shigesato Itoi, who is well known for other ventures including game design and songwriting. In 2001, the Hobonichi \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eTecho\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e [planner] was launched after positive response from readers when asked if they would purchase a \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003etecho\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e by the brand if developed. Since then, the Hobonichi lineup has grown from 1 to 7 types, with some being available in Japanese, English, and Chinese, and has sold over 10 million copies over the world.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e \u003c\/p\u003e\n\u003cp\u003eThis adorable keychain features a miniature Hobonichi Techo, scaled down to about 1\/10th of its original size. The color is eye- catching and vibrant. Inside, it includes a grid notebook that you can actually write in. It looks just like the real thing, right down to the \"butterfly-stopper\" pen holders and the pocket on the back. The notebook inside gives you 40 pages to write on. Since it turns into an accessory when attached to your techo or bag, please welcome this tiny “Life Book” as your new companion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2.09\" x 1.89\" x 0.35\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncludes a mini notebook with 40 pages\u003c\/li\u003e\n\u003cli\u003eMade of Polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"M.Lovewell","offers":[{"title":"Default Title","offer_id":48642995847409,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/6519\/4119\/files\/HobonichiTecho-MiniKeychain_Red.jpg?v=1787610297","url":"https:\/\/www.mlovewell.com\/products\/hobonichi-techo-mini-keychain-red","provider":"M.Lovewell","version":"1.0","type":"link"}